Zoho Marketing Automation is a powerful marketing automation system designed to streamline marketing activities across various channels. Made for businesses of all scales, it helps you drive more traffic to your websites, turn guests into paying customers, and entice customers to return. To make all these possible, the platform is equipped with modules for lead management, signup forms, personalized journeys, multichannel marketing, campaign planning, and advanced analytics.
Zoho Marketing Automation’s lead management module is packed with features that enable you to gather leads. You can create and customize sign-up forms and pop-up windows on your website, blog, and social media to potentially turn site visitors into leads. These forms account for webinars and events and their respective invites. The platform populates the list of attendees of each event along with the personal information of each attendee. As such, you can leverage the recorded data to create plans and promos that …