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Why Everyone Needs a Landing Page and How to Create One Yourself [Video]

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Let’s talk about landing pages.

If you’re an entrepreneur, coach, consultant, or small business owner (and in the business of converting prospects into customers), you need a landing page. 

And, just so we’re on the same page: 

A landing page is a single webpage people visit (or “land on”) after clicking on an ad, email link, social media link or campaign.

Its goal is to get your prospect to take one action on the page (one action only). For example: Request a call, contact you, sign up to your email list or purchase a product. 

The landing page is the single most important element for driving conversions, which is why brands spend a LOT of time optimizing them. 

There are countless platforms for building landing pages, and thousands upon thousands of articles with advice, tips, best practices and examples of landing pages, demonstrating just how important a landing page is to your business. 

Why landing pages generate more conversions than a website

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The combined thermal transfer activity will operate under the name of Armor-IIMAK with consolidated revenues of more than USD 400 million. With a history for both companies dating back to the 1980s through a shared license from the Japanese company Fujicopian until 1998, Armor has enjoyed strong growth in Europe, with IIMAK similarly benefiting in the US. Armor-IIMAK now has