Let’s talk about landing pages.
If you’re an entrepreneur, coach, consultant, or small business owner (and in the business of converting prospects into customers), you need a landing page.
And, just so we’re on the same page:
A landing page is a single webpage people visit (or “land on”) after clicking on an ad, email link, social media link or campaign.
Its goal is to get your prospect to take one action on the page (one action only). For example: Request a call, contact you, sign up to your email list or purchase a product.
The landing page is the single most important element for driving conversions, which is why brands spend a LOT of time optimizing them.
There are countless platforms for building landing pages, and thousands upon thousands of articles with advice, tips, best practices and examples of landing pages, demonstrating just how important a landing page is to your business.