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What is Personal Branding? Everything You Need to Know [Video]

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Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem.

What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive.

Why Personal Branding Matters

Personal branding is when you market yourself and your work as a brand. You don’t have to have a traditional business or any business to create a personal brand, but business owners can benefit from it as well.

Branding yourself is important because it helps you build and grow your business. Whether you’re a founder or work as a marketing executive, your personal brand can help you sell your ideas to your audience.

Consider a few reasons why personal branding matters.

Gain Recognition

As you develop your personal brand, people will start to recognize you and your name. Whenever they see your blog posts or social media posts, they will be able …

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Business Owners

Would a pedestrian-only zone in the Old Market be a 'ghost town' or a boomtown? | Local Business News [Video]

Pedestrian-only zones have thrived in some cities. But business owners and city officials express skepticism that a similar zone would work in the Old Market at least right now.