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The early decision that helped Adjust go from startup to global success [Video]

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The second day of GamesBeat Summit 2021 offered attendees a look at companies that skyrocket from startup to big success, and how they faced the challenges and opportunities of rapid expansion, on the panel “Scaling the right way: When a startup is no longer a startup.”

Katie Jansen, CMO at AppLovin and Katie Madding, chief product officer at Adjust, spoke about their career trajectories at startups, going from early employees to company leaders, as well as the journey of the companies themselves. Jansen was AppLovin’s first hire on the marketing team about eight and a half years ago, and now leads several teams. Madding, now chief product officer at Adjust, started at the company seven years ago, and was the third employee in their San Francisco office.

“Our internal mantra has always been, your growth is our growth,” Madding said. “We never wanted to get to a point where we would have to start nickel and diming …

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Business Owners

How this company went from a restaurant to one of East Africa's largest family-owned businesses [Video]

Mounir Bakhressa, CEO and managing director of Bakhresa Group, shares the company's humble roots and the business decisions that turned it into one of the largest family-owned milling and beverage conglomerates in East Africa.