SK-II shines a much-needed spotlight on women-owned small businesses and entrepreneurs in Tokyo that has been highly impacted by the pandemic
Furthering its commitment towards its brand purpose #CHANGEDESTINY, global skincare brand SK-II returns with its last SK-II STUDIO film for the year – “BEYOND THE STADIUM”, shining a much-needed spotlight on a community that has been highly impacted by the pandemic – women-owned small businesses and entrepreneurs in Tokyo.
The pandemic has been a tough setback for small businesses globally and especially in Japan with the postponement of the Olympic Games Tokyo 2020. 87% of women business owners globally have been adversely affected by the pandemic. This adds to a preexisting difficult climate in Japan for women entrepreneurs.
Employed Japanese women who are own-account workers are amongst the lowest within the G7 countries (4.4%), and significantly below the OECD average. 22% of women in Japan aspire to own their own businesses but only 5.3% of businesses are owned by women.