With the new ordinance being placed by a city council committee, a local street vendor hopes to help other struggling mobile vendors trying to obtain permits.
SAN DIEGO COUNTY, Calif. — For some mobile vendors they have no choice but to start their business street vending.
Many times it’s because low income families cannot afford the process of starting a business in a rental space. For others it’s an honor to start a business like street vending because it reminds them of where they come from.
That’s what 45-year-old “paletero” or ice cream man, Victor Rodriguez, has been walking the streets of San Diego selling delicious frozen treats for the past year.
“It feels great, after all these generations it feels amazing to keep this culture alive,” said Rodgriguez.
He started his family owned business, Rodriguez Paleteros, with his wife hoping to show his kids what real hard work looks like.
“Our kids really enjoy the process …