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Business Owners

How to Start Marketing Your Small Business with Video [Video]

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  • Video ads make up 35% of all online ad spending.
  • 1/3 of all online activity is spent watching video.
  • Video on your website can increase conversions up to 80%.

We could throw plenty of data points at you, but the fact is – video marketing is exploding. You’ve seen it on Facebook, Twitter and other social channels, plus it increases your chances of being found on Google. Here, Joe Walsh, CEO of Dex Media and all-round small business champion, provides a primer for the small business owner looking to leverage this medium.

Forget your headphones at home? Here’s the gist:

Why use video?

There are plenty of reasons marketers and business owners incorporate video into their marketing plan. Video’s a great method for generating leads and improving SEO on your website. It can also beef up your online ads and social presence.

How do I get started?

There are tons of options, ranging from a do-it-yourself iPhone video to enlisting the help of an agency, or even hiring a full-service …

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Business Owners

Despite COVID-19, some small businesses are keeping community alive - National [Video]

Small businesses like cafs are a vital part of a vibrant and inclusive community that Canadians are continuing to seek out during the COVID-19 pandemic.