You could probably name off a bajillion marketing problems in five minutes if I let you.
The thing is, you can solve a lot of those problems by thinking a little more like a startup and a lot less like a corporate company.
Trust me on this.
It’s been a year and a half now since I became employee #5 at a then-one-year-old startup called CoSchedule. Before that, I was one of 2,000+ employees in a corporate company.
Talk about a change of pace.
What I used to do in seven months in a corporate marketing team, I was now doing in three days. Literally.
Looking back has been super eye-opening. And that curiosity got me thinking:
How is it possible that a startup with way less resources can create effective content more efficiently than a corporate company with seemingly endless resources?
Answering that question led me to analyze some of the biggest marketing problems behind prioritizing work, managing projects, and hitting deadlines.
So here are …