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How To Solve Marketing Problems By Thinking Like A Startup [Video]

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You could probably name off a bajillion marketing problems in five minutes if I let you.

The thing is, you can solve a lot of those problems by thinking a little more like a startup and a lot less like a corporate company.

Trust me on this.

It’s been a year and a half now since I became employee #5 at a then-one-year-old startup called CoSchedule. Before that, I was one of 2,000+ employees in a corporate company.

Talk about a change of pace.

What I used to do in seven months in a corporate marketing team, I was now doing in three days. Literally.

Looking back has been super eye-opening. And that curiosity got me thinking:

How is it possible that a startup with way less resources can create effective content more efficiently than a corporate company with seemingly endless resources?

Answering that question led me to analyze some of the biggest marketing problems behind prioritizing work, managing projects, and hitting deadlines.

So here are …

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Business Owners

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