Absa Bank Ghana has engaged about 70 Ghanaian-owned startup businesses on how to grow their business by providing solution-oriented services to customers.
Participating startups were educated on how important customers are in the business growth value chain hence the need to build trust with them.
Making a presentation at an Absa StartUp Training virtual session, the Chief Customer Officer at Absa Bank Ghana, Mrs Evelyn Acquah noted the need for startups to build the trust of customers by being a solutions provider to attract customers and grow the business.
“It is in your interest to position your business as a solutions provider with an in-depth understanding of the needs of customers. This builds customers’ trust which contributes to the overall growth of the business,” Mrs. Acquah told the participants.
According to Mrs. Acquah, customer trust is built by delivering on promises, providing reassurances, being transparent and offering proactive service with …