In a key development following the arrival of its new owners, Clarks has unveiled a new campaign for its Clarks Originals brand that includes content and a collab, all designed to celebrate black female creatives.
It has inked up with black-owned brand FanGirl and has launched a video content series that sees five women talking about their history, homes, work environments and communities, as it invites viewers to walk #InHerShoes.
Clarks Originals has had strong links with the black community and has been embraced by black musicians in decades gone by. Think General Smilie and Papa Michigan on the sleeve of Rub-A-Dub Style in 1979 or Vybz Kartel being one among a number of Jamaican artists to reference the brand in the 2010 song Clarks.
But while it has such links stretching back more than 60 years, the new campaign is its first focused purely on black women. It came about when …